Polifiller
Polifiller
Welcome to the Polifiller
Polifiller’s aim is to expose the political vexicon. It cuts the waffle, deflections and flannel from political language. Prime Ministers, Presidents, MPs, Senators, Congressmen and Congresswomen, Legislators, Lawmakers and Premiers worldwide are famous for their propensity to avoid answering the question. Give Polifiller a try. Type something a politician always says into the box, press ‘all rise’ and see whether Polifiller strikes a red line through it. It’s a great way of checking a transcript of an interview or checking something that was said in parliament or the senate or congress. The truth is that in most of what they say, politicians are routinely buying themselves time, avoiding the question and protecting themselves from future accountability.

For a word or phrase to be added to Polifiller, we have to find evidence that people hate it. Words and phrases in the political vexicon are mostly sent to us by journalists, writers and social media addicts. Some choices will be a bit divisive, like the taste of coriander, but trust us: enough people have told us that they make their skin crawl for us to be confident that they should be included.

If there’s a word or phrase that you find irritating, let @HamishMThompson on Twitter know. If he can find evidence that others feel the same, he’ll add it.

To keep the Polifiller up-to-date we read transcripts of debates, speeches and political interviews and poll thousands of media contacts worldwide. Some of the worst offenders include ‘if you’ll let me finish’, ‘the people have spoken’, ‘let be absolutely clear on this’, ‘Brexit means Brexit’, ‘110 per cent focused’, ‘that’s a great question’, ‘that’s an interesting contribution to the debate’, and so on.

If you’re a politician or a special advisor, why not use Polifiller to check speeches, memos, campaign ads, Tweets, Facebook posts or anything else in which clarity and harmony are more important than irritation and obfuscation. The great [insert country] people are wiser than you think.

Polifiller was invented by PR strategist Hamish Thompson. If you’d like to argue with him about choices or omissions, you can find him on Twitter.